✺ WORK PRODUCT
Sponsorship & Partnership Package
A sponsorship package turns audience access and activation into something a partner can approve internally. This is the tiering, pricing logic, and fulfillment rhythm Vesta uses to move sponsors from one-off checks to renewals.
| Inclusion | Presenting | Premier | Partner |
|---|---|---|---|
| Visibility | Naming rights, top billing across all assets | Logo on primary assets and stage | Logo on shared partner wall and site |
| Activation | Owned experience or main-stage moment | Branded session, lounge, or workshop | Table, booth, or listing presence |
| Content | Co-produced series plus post-event recap | One co-branded piece and social package | Mention in roundup content |
| Data | Full opt-in list plus performance report | Segmented opt-in list plus report | Aggregate performance summary |
| Hospitality | Private dinner and VIP allocation | VIP passes and reserved seating | General passes |
| Renewal rights | Right of first refusal plus locked pricing | Right of first refusal | Early renewal window |
How tiers are priced
Packages typically land in a $10K–$100K+ range. Price is anchored on two things: the value of the audience access being granted, and the real cost of delivering the inclusions. Everything else is negotiation.
- Audience access: size, seniority, and exclusivity of the room.
- Deliverable cost: production, staffing, hospitality, and content.
- Scarcity: one presenting slot, a handful of premier, open partner tier.
- Term: multi-event or annual commitments earn locked pricing.
Fulfillment timeline
Pre
Contract, creative deadlines, asset collection, and a kickoff call that sets the proof-of-performance definition.
During
Deliver every named inclusion, capture evidence as it happens, and keep one owner reachable for the sponsor.
Post
Proof-of-performance report within two weeks: what was delivered, what it reached, what underperformed.
Renewal
Renewal conversation opened against the report, not against the pitch. Pricing adjusted on delivered value.
How it's used in an engagement
Designed at the start of a partnership revenue engagement, before any prospecting.
Used as the negotiation artifact in sponsor conversations.
Reviewed at renewal against delivered proof of performance.
Built during
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